On-page SEO
On-page SEO is the optimization process directly on your site to enhance your site’s rankings in search engines.
This encompasses optimizing content, meta tags (such as titles and descriptions), headings, images, URL organization, internal links, and site speed and mobile-friendliness enhancement. It aims to increase your site’s search-engine and user-friendliness.
Off-page SEO
Off-page SEO is the process of doing things off your website to enhance its search engine rankings.
This involves creating quality backlinks, social media activity, online reputation management, guest blogging, and influencer collaborations. The aim is to increase your site’s authority, trust, and visibility on the internet.
Technical SEO
Technical SEO is aimed at optimizing the technical side of a website in order to enhance its search engine performance.
These involve enhancing site speed, making a site mobile-friendly, repairing crawl errors, optimizing URL structure, generating XML sitemaps, enhancing site security (HTTPS), and making proper indexing. The aim is to make a website more accessible for search engines to crawl and index, thus improving rankings.
Local SEO
Local SEO is all about optimizing your site to rank higher in local search results.
It includes optimizing your Google My Business listing, creating local citations, incorporating location-based keywords, promoting customer reviews, and having a mobile-friendly website. The aim is to drive more local customers and enhance visibility for businesses targeting specific geographic locations.
